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Case Study
Kwalee improves D0 Ad Revenue ROAS by 22% with Unity Ads
Kwalee,
Discover how Kwalee leverages D0 Ad Revenue ROAS campaigns to acquire quality users who bring quick returns on their spe...
  • Kwalee
  • Unity Ads
  • ...
    • user acquisition
Blog
Advertiser's Playbook to Win the 2024 Holiday Season
Unity — Oct 16, 2024
As the holiday magic unfolds, savvy marketers are ready to connect with consumers like never before. Unity surveyed 4,09...
  • MobileVoice
Case Study
How Lihuhu increased average install CVR by 15% and ARPDAU by 10% with Unity to become a leader in match-three games
Lihuhu,
Discover how Lihuhu leveraged diverse Unity products to acquire high-quality users at scale, ramp up revenue, and fuel a...
  • mediation
  • monetization
  • ...
    • Unity LevelPlay
    • user acquisition
Case Study
How Malpa Games grew their D14 retention 40% higher than ROAS campaigns with Unity Ads’ event optimization
Malpa Games,
Malpa Games is a puzzle game developer based in Cyprus, known for hits like Word Spells, Word Search Evolution Puzzle, a...
  • tools|user acquisition
  • ua optimizer
  • ...
    • user acquisition

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Blog
4 key strategies to drive scale and revenue for your app during the shopping season
Daniel Godley — Sep 23, 2024
As most app marketers know, time spent on device peaks during the holiday season. Between November and December, househo...
  • on-device advertising
Case Study
How Crazy Maple Studio exceeded their D7 ROAS goal by 150% and drove 120% higher LTV with the Tapjoy from Unity offerwall
Crazy Maple Studio, Chapters: Interactive Stories
Crazy Maple Studio is a US-based mobile game developer known for their casual hits, including Chapters: Interactive Stor...
  • offerwall
  • tapjoy
  • ...
    • user acquisition
Blog
Implementing ads without cannibalizing subscription conversions: A brief guide by ad format
Daniel Godley — Jul 22, 2024
2024 has seen many premium subscription service apps expanding their business models to incorporate an ad-tier into thei...
  • on-device advertising
Case Study
Maniko Nails programmatic: The easiest manicure in the world meets mobile gaming audiences with Kayzen x Unity
Maniko Nails,
Standing Out in a Crowded Market Among the many industries that saw a boom during and post-pandemic, the direct-to-cons...
  • agencies
  • brand
  • ...
    • user acquisition

Glossary – EN

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